The best Pinterest trends and tips for food bloggers to focus on for the month of April to increase traffic to their page and website!
[This guide was originally posted on March 27, 2019, but was updated March 28, 2020 to reflect annual changes.]
Happy April!! It’s my birthday month so I’m offering you guys a special treat in the form of a FREE Pinterest Trends and Tips for Food Blogger guide! (Oh wait…I do that every month… 🙂 )
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Light Spring dishes
- We are all finally starting to thaw out and emerge from our winter dungeons. Now that the sun is starting to shine and we are feeling spring-y we’re going to want to start packing away those heavy winter stew recipes and start eating lighter and brighter! Think fresh, bright salads, fun fruit dishes, light dinners, and airy desserts! Anything that makes us start feeling a little sunnier! 🙂
- Mexican food
- Cinco de Mayo is just around the corner so Mexican food will be highly searched for this month. Anything from guacamole and queso dip to enchiladas, tacos, quesadillas, and burritos! Don’t forget to focus on some specialty Mexican food if that fits your niche. Such as vegan, Weight Watcher friendly, gluten-free, or keto Mexican recipes!
- Brunch food
- Mmmm brunch. This is always popular but with Mother’s Day and Easter just around the corner and with wedding season rolling in, brunch foods will be popular in April! Not only full brunch entrees like casseroles, pancakes, breakfast sandwiches and brunchy flatbreads but also small bites and finger foods such as donuts and breakfast boards for parties! And don’t forget the bubbly! Brunch cocktails, lightened up boozy bar favorites, and sangria/mimosa bar ideas will also be popular!
- April Fool’s Day Food
- It’s kind of ironic to call this an unexpected trend, and it might be kind of obvious to some people, but others might not think to pin some good-natured, jovial food prank pins! Seriously, Pinterest is full of them. Mayo filled doughnuts, toothpaste filled Oreos, brussels sprouts cake pops, or even this one that is just bluntly titled April Fools poop cookies! You can ruin SO many people’s days with these pins, guys! 🙂
- Hunker down food
- It’s currently March 28, 2020 and the world is on a complete shut down due to the global health conditions. Because of this, we have seen an unexpected (compared to a standard April!) uptick in people looking for recipes that feature pantry staples, making bread at home, canning/jarring, simple dinner ideas, fun foods for kids, and other recipes for being hunkered down at home with limited restaurant access. The world needs recipes now more than ever so it’s a great idea to help supply them! Push out some of your simple dishes, restaurant copycats, and DIY cocktails to help us all happily survive the next few weeks or months!
- Cinco De Mayo
- Mother’s Day
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My April produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
- Collard Greens
Top 3 Tips for April
Here are my top 3 Pinterest tips for this month!
- Stop overthinking it
- Ha, easier said than done right? But seriously, I think a lot of times people get bogged down with Pinterest stress because they’re overanalyzing everything about it! Every click, every drop in monthly views, every lost follower, every algorithm change sends people into a tailspin. If I had a dollar for every debate about Rich Pins I’ve seen on Facebook groups I could be happily retired on a beach by now! I know it’s hard to not get bogged down. Remember: consistency is key which is why Tailwind is so helpful, and if you need some extra help or guidance, I’m here if you need me! 🙂 But remember, social media is always changing so you’ve gotta just roll with it and do some trial and error, don’t overanalyze it or debate it to death or you’ll go crazy!
- Stop stressing over numbers
- Which brings us to our second point of not stressing over the numbers! Pinterest analytics are just flat out weird. Some of them are helpful, some of them seem completely arbitrary, some of them bounce around more than a baby chihuahua and can’t be trusted. Mostly they are helpful to make sure that, in general, you are trending upwards. Don’t expect this to be linear, because some weeks you might have saved a viral pin that drove your traffic up like crazy and the next week what you pinned is not so popular so your numbers will fall a bit. But you can use your numbers to track for a general uptick in traffic, saves, views, etc. to make sure your strategy is working and evaluate which pins are performing well for you. Please don’t stress over these numbers! Rely on your Google Analytics for a reliable read on your traffic from Pinterest and use your Pinterest Analytics to evaluate your strategy!
- Stop trying to blend in
- I learned this early on in my blogging days as I strived for months to get my photography and pin creation to look even remotely close to other “big bloggers.” Finally, after about a year of hard work, I scrolled right past one of my pins and realized that my quality had improved to the point that it was blending right in with the more experienced bloggers! I was SO happy that my pins finally looked “professional,” but my happiness was short lived before I realized, CRAP, my pins are BLENDING IN. There was nothing about them that made them stand out because I spent the last year trying to mimic everyone else. That’s when I decided to do a 180 and create my own chalkboard style of photography that I use today. I love that now when I see my pins, they’re 100% different than everyone else’s, and hopefully, that is making them stand out to my readers! So my point here is don’t work so hard to blend in! I see so many pins that are created in the exact same format, with the same font styles and placement, that they all start to mesh together on Pinterest. Create your own style, and don’t be afraid to stand out, because this will be what grabs a user’s attention on Pinterest!
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at email@example.com for more information on Pinterest Virtual Assistant Services! 🙂