Pinterest is one of the main reasons I decided to start a food blog. I spend every free moment I have browsing for new recipes, inspirational quotes, dream home images (especially kitchens and pantries!), DIY crafting ideas, exercise ideas, style and fashion ideas, etc.
Finding new, low calorie recipes really became a passion for me and I wanted to turn my favorite past time into a more constructive hobby. I have hundreds of recipe ideas pinned on my Pinterest boards and was struggling to keep them all organized.
I decided that a food blog would be a great way to try new recipes, organize all my favorites into one convenient spot, and share them with my friends and family. Now that I am writing and photographing recipes on my own, it only makes sense to create my own, original, pins to contribute to the Pinterest world.
If you’re in the food blogosphere, you may wonder how to get your pins to be formatted with a complete list of ingredients. This is achieved through Pinterest Rich Pins!
So…what is a rich pin?
Rich pins include additional information directly on the pin itself, so that you don’t have to follow the link to the original post to find it. Rich pins exist for apps, articles, movies, places, products, and of course, recipes!
Let’s look at a typical pin vs a rich pin….
The above picture is an example of a typical (non-rich) pin of my cauliflower faux-tatous, before I started using Pinterest Rich pins. You can see how my recipe description shows up underneath the pin, but in order to find out exactly what ingredients are included in this recipe, you would have to click on the link and scroll through my original post to find it. Here is a link to the active pin, if you’d like to see a real life version of this image.
The above images are an example of my balsamic roasted brussels sprouts formatted as a Rich Pin. Notice how the name of my recipe is now bolded on top and includes prep time and serving size. Underneath the image is a list of the ingredients, followed by my description on the bottom. Here is a link to the active Rich Pin, if you’d like to compare to the faux-tatoes link above.
You can check out more of my rich pins on my cuts pinterest board 🙂
So…why would I want my pins to look like this?
Personally, I am more likely to save a pin if I can quickly review the ingredients to determine whether or not I want to try the recipe. If I have to actually click on the link to find out what is included, I may or may not want to take the time to do that.
Of course, once it comes time to cook I will read the original post, but if I’m just browsing I like to see a quick rundown of ingredients. For example, if a recipe calls for ghost peppers, I’m out. I’d like to know that at first glance rather than have to browse the original post just to find out I’m too much of a baby to handle it!
If I’m just casually scrolling through Pinterest, I want to quickly know exactly what is included in a recipe; I don’t want to have to track it down. If I can scroll further down to related pins and find a similar recipe that is formatted in the Rich Pin format, I am more likely to save it.
It basically boils down to laziness, and I know I’m not the only one who does it! If your pins are formatted this way, I’d think you’d have a higher chance of having your recipes pinned and re-pinned, thus helping publicize your blog.
So…how do I make my pins look like this?
It’s soo easy! Pinterest really made this simple for us. I thought maybe I’d have to pay a fee or be a big name blogger with 10,000+ followers to qualify to have my pins look so professional, but you don’t! All you have to do is turn your Pinterest board into a business board (or create it that way if you haven’t made one yet), and follow the steps below.
If you’re not already using the Easy Recipe Plugin, be sure to download and start using that first so that Pinterest has recipe information to use for your pins.
- Click here to create a business account or convert your current Pinterest board into one.
- Use the “professional” business title if you’re creating a board for your blog.
- After you have your business acount set up, you can go to the Rich Pins site and click on “get started.”
- This will walk you through the steps of the Rich Pin Validator where all you have to do is insert a URL from your website.
- From now on, all of your recipe pins will show up as rich pins, unless you opt out.
- It is also supposed to convert your previously created pins into Rich Pins so you don’t have to go back and change each one. There were a few that didn’t work on mine for some reason but for the most part they all converted.
Easy as that!! Now if only Pinterest would make it easy to transfer my personal pins onto my blog boards without having to individually repin each one! 🙂
Check out my Pinterest boards for low calorie recipe ideas, kitchen tips and tricks, dream kitchen/pantries, and more!