The best Pinterest trends and tips for food bloggers to focus on for the month of December to increase traffic to their page and website!
Welp, we have reached the final month of our Pinterest Trends and Tips for Food Bloggers series! I can’t believe it has been a year already! I hope you guys have learned some helpful tricks to increase your Pinterest and blog traffic, and can use these guides as reference for future years as a reminder of in season trends and recipes to focus on each month!
In case you’re new to my monthly guides, each month I have shared a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I also have shared some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive future posts and scrumptious recipes right to your inbox!
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Entertaining ideas
- This is the most popular month for hosting dinner parties, so it makes sense that this would be the most popular month to scour Pinterest for tablescapes, home decor, food presentation, appetizer spreads, bar set ups and more! Everyone is looking to elevate their hosting game this month for the holidays so be sure to stock your boards with plenty of fresh ideas!
- Christmas Cookies
- This goes along with our Christmas point below, but I think it is important enough to have its own category. Although families have their own Christmas cookie classics, people are always looking for new ideas, whether it is new festive/cute cookies, how to make their favorites gluten-free or vegan for new dietary changes, or maybe just a different spin on their original favorites. Anything goes for Christmas cookies so if you have a cookie recipe on your blog that might fit the bill, be sure to throw in some keywords and hashtags to be part of the search!
- Hot Chocolate
- ‘Tis the season to sit by a fire with a nice mug of hot chocolate! To me, hot chocolate used to be just a classic pack of Swiss Miss with some warm milk, but nowadays, food bloggers are developing all sorts of fun hot chocolate recipes, and now is the perfect time to push those! Check out this pumpkin spice hot chocolate, cinnamon hot chocolate, Italian hot chocolate, red wine hot chocolate, and these fun chocolate stirring spoons!
- Meal prepping/healthy eating
- With January just around the corner, as soon as the holidays end people will want to get back into a healthier groove. Their attention will shift away from overindulgence and onto resolutions, meal prepping, and diet friendly foods. If you have recipes within a certain health niche (gluten-free, paleo, Weight Watchers, keto, etc) now would be a great time to start pushing those so they’ll start gaining some traction for next month! (Be sure to check out the January Pinterest Trends and Tips guide for more tips!)
- IT HAS ARRIVED! The month of all things Christmas! If you read November’s Pinterest guide, you know that you really should have been pushing these recipes even beginning last month! (And realistically, you can push Christmas pins year round and they’ll still be popular, but now is their time to shine!) This is the month to completely stuff your boards with Christmas cookies, holiday hams, Christmas morning breakfast ideas, Christmas themed desserts, appetizers, and drinks, plus my favorite–the holiday charcuterie board! 🙂
- Hanukkah is celebrated from December 22-December 30 this year. Since I celebrate Christmas I am not very well versed in the traditional foods for celebrating Hanukkah, but a quick Pinterest search will load you up with tons of great ideas! Latkes (potato pancakes), matzo balls, Sufganiyot (jelly filled doughnuts), brisket, challah bread, and Hanukkah themed desserts seem to be the most popular!
- New Years Eve
- As we mentioned above, New Years Eve is quickly approaching (crazy right?!) so naturally Pinterest users are going to be searching for food and drink ideas to celebrate. They’ll need fancy finger foods, appetizer spreads, desserts made for grazing, champagne cocktails, and since I suppose we should do more than snack and drink, some dinner ideas as well! NYE and New Years Day don’t have a classic menu like Thanksgiving and Christmas, but I think we can all agree that pork and sauerkraut should be invited to the party! (Gotta get that good luck for the year with a big forkful of sauerkraut!)
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My December produce guide is coming soon, with associated recipes, but here is a list of in-season produce to focus on:
- Spaghetti Squash
Top 3 Tips for December
Here are my top 3 Pinterest tips for this month!
- Pin titles
- Pin titles are the newest (and most annoying) requirement from Pinterest. Tailwind (and other scheduling platforms) are now required to have a pin title for every pin, or else the pin will not be scheduled. This is annoying because you will now have to specify a pin title for every pin you schedule in Pinterest (so time consuming!), however, in the long run the purpose is to further increase that pin’s search-ability, thus increasing your Pinterest SEO. You can read more about Pin Titles in this tip post from Tailwind, but the main point is to create a concise yet descriptive title that is different than your description. (Repeating it will not help increase search-ability, but using this line as an additional opportunity to add in new keywords will!) Also, the nice thing about using Tailwind is that they are auto-populating titles for us by either pulling from Rich Pins (told you they weren’t the devil!) or trying to use meta data to determine an adequate title. This prevents us from having to go through all our pins already on Tailwind (Tribes, Smart Loops, previously scheduled, etc.) and adding in specific titles, which is incredibly helpful! Just double check to make sure your titles are being saved the way you want them to be! 🙂
- Fresh year, fresh start!
- If you’ve been looking to start your Pinterest page from scratch, redesign your logo or entire pin photography style, or just start investing more time into your Pinterest game (see tip number 3!), now is the perfect time to do it! Everyone can relate to a fresh start, working on resolutions, and making changes after New Years, so it’s a perfect time to transition into a new style or a new social platform without fear of failure!
- Invest in your Pinterest game
- Pinterest can be an excellent (if not the BEST) source of traffic for your blog if utilized and invested in properly. With the new year, consider setting monthly goals and spend more time on analyzing your analytics to determine which pins are performing well and which are performing not so well, so that moving forward you can invest your time on improving your photography and Pin creation style. Furthermore, if you haven’t already invested in a scheduler such as Tailwind I would highly encourage you to do so! This will help you save time, increase pin output, connect you to other bloggers (via Tribes) and amp up your Pinterest traffic which will drive traffic to your blog! If it all sounds like too much to handle, consider hiring a Pinterest VA (such as myself 🙂 ) to take over your scheduling for you so you can focus on other tasks! Every little investment you can put into building your Pinterest account is bound to increase your traffic by next year at this time! 🙂
Did you find this guide helpful? Follow along again next year with my monthly Food Blogger Pinterest Trends and Tips guides that are now available for every month! Don’t forget to subscribe to my email list so you will receive new posts and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂