The best Pinterest trends and tips for food bloggers to focus on for the month of February to increase traffic to their page and website!
[This guide was originally posted in Jan 2019, but was updated on Jan 22, 2020 to reflect annual changes.]
Hello again, fellow bloggers! And other readers who like to peruse food blogger guides for some reason? I hope you guys found my January Pinterest Trends and Tips guide helpful and you’re starting to see a tick up in traffic on your page as a result of your hard work! (Although, as you may know, Pinterest is kind of like a weight loss program and takes about 6 months to make any real changes!)
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
So as February gets underway, we’re starting to move out of resolutions (already?? seriously?!…) and into Valentine’s day, St. Patrick’s day, Spring Break/spring cleaning, and Mardis Gras! It feels weird to be talking about St. Patrick’s day and SPRING already, but it’ll be here before we know it so it’s time to start stocking our Pinterest board with appropriate pins!
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Healthy comfort food
- So I know I just said we’re starting to move out of resolutions, but we will still have some people holding strong to their goals in February! Healthy comfort food is going to be highly searched for this month as us Northerners try to survive these last few months of winter without freezing to death or overeating our feelings from our seasonal depression. Think low calorie soups, hearty, healthy chilis, and skinny stews! Even mashed cauliflower would fit into this category! Slow cookers/crock pots and Instant pot recipes are especially popular right now. I mean really anything that makes the process from “a pile of ingredients” to “food in face” easier and faster will always be very popular!
- Spring Break
- You may not initially think of Spring Break as a site traffic opportunity as a food blogger, but the world really is our oyster here! People are going to be looking for travel guides such as what restaurants, wineries or bars to hit in a new location, tips on how to save money on airport food while flying (you know, like don’t buy airport food…), or even recipes on different shots and cocktails to make while they’re on vacation!
- Spring cleaning
- So once all the Spring traveling is over, there’s still cleaning to be done! As far as being related to food blogging, this could be kitchen or pantry organization, refrigerator clean outs, or the always dreaded…..freezer clean out. Or this could relate to bloggers wanting to clean up their social media accounts (I see you…with your personal Pinterest boards on your blog business page…:) ), wanting to redesign their theme or clean up their plug ins! All of these offer an opportunity to provide helpful guides or checklists!
- Date night foods
- With Valentine’s day this month, date night foods will definitely be a hot ticket item! Think dinners and desserts for two, fancier than usual meals such as lamb chops, lobster tails, scallops, duck or steaks. Don’t want to go that fancy? Focus on other meals such as dolled up chicken dishes, pastas or even swanky appetizers. And don’t forget the drinks! Wine, cocktails, spritzers….we all know like 79% of Valentiner’s are getting a little blitzed (true statistic) so let’s give them something new to try out! Date night means something different to everyone so just make sure you put that #datenight in your description and add in a “date night dinner” keyword so your pins get included in the search! 🙂
- Girl’s night foods
- ALL MY SINGLE LADIES! I didn’t forget you! We all know 100% of single ladies will be having SOME type of girl’s night this month, amiright?? Girl’s night (AKA Galentine’s day) foods will be heavily searched for this month as ladies (single or taken, let’s be real, I won’t discriminate) are likely to plan some seriously sassy soirées this month and we need all the best food and drinks to attend. If you’re trying to keep your resolutions on track then you might be searching for healthy, low calorie girl’s night food like hummus, veggie bites and edamame. If you’re not, then maybe you’re searching for more fun recipes like dips, unique appetizers, and all things chocolate. Also, is it just my friends or is it a universal girl’s night thing that we mainly eat cheese, cheese based dips, and finger foods we can dip in cheese? I’m just gonna go ahead and say we’re not alone in this…
- Road trip snacks/Travel food
- Along the lines of Spring Break, traveling, and NOT buying expensive airport food, a lot of people will be searching for cheap, simple, easy to pack road trip snacks for traveling. Some might be searching for healthy, low calorie snacks, others might be searching for kid-friendly, low crumb snacks, and some might just want some downright indulgent “I’m on vacation let’s pig out” snacks! I’d say the common factor is that they all are looking for compact, easily accessible, delicious treats!
- Valentine’s Day
- St. Patrick’s Day
- About a month after Valentine’s day, of course, is going to be St. Patrick’s day!! So now is the time to start trickling in your St. Patty’s day pins! Let’s go green. All the clovers. All the rainbows. All the leprechauns. All the green cocktails. I freaking love St. Patrick’s day so just writing about this has me all in giggles. Don’t forget about the Irish food as well! Corned beef and cabbage, shepherd’s pie, Irish stew, or basically anything that involves Guinness.
- Mardis Gras
- Fat Tuesday is on February 25th this year, so of course, this month will be the best time to pin for it! I’ve never had the pleasure of attending Mardis Gras (or even going to New Orleans) but when I think of Mardis Gras, I think of jambalaya, crawfish boils, po’ boys, gumbo, dirty rice, and of course the King Cake! (Someone with some wisdom please step in here if I’m wrong haha) I’d focus on the traditional gold, purple and green colors of Mardis Gras for your pins, as well!
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I have put together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My February produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
Top 3 Tips for February
Here are my top 3 Pinterest tips for this month!
- Join and participate in group boards (but be selective!)
- Group boards used to be the holy grail of Pinterest. Now, some bloggers believe they’re “dead” and don’t utilize them at all! However, I think group boards are great when used logically, strategically, and within reason. Should you go out and join every food-related group board you can find? No. Should you stay in every group board you’ve ever joined? No. Should you quit every group board because they’re not driving as much traffic as they did when they were first created? I don’t think so. From what I’ve read, some bloggers don’t like group boards because the traffic payout isn’t worth the effort. To me, group boards (and blogging in general) are all about networking, supporting other bloggers, and utilizing any avenue you can to share your content so why wouldn’t you participate?! If you’re not getting the numbers you want, find new group boards!
- Which brings us to the being selective part…
- Group boards are not created equally. Make sure the group boards you are a part of are relevant to your niche, active, full of quality pins, have a high virality score (which can be found under Tailwind‘s board insights), and are driving repins for your content (which can be found under Tailwind‘s pin inspector). I also like to make sure a group board is cohesive with the flow of my page. (For example, don’t join a group board that has the same title as one of your own boards, that’s going to be confusing to people who come to your page!) I also like to avoid group boards that look like they were created by 7th grade me. You know the ones….(*^*BeSt FoOd ReCiPeS EvErRRRR*^*)…because I want my blog Pinterest page to look professional, and not like my 10-year-old sister is running it…
- Respect the group board
- Joining a group board and adding your content to it is one thing, but you should also respect the other bloggers in the group. No one wants to see your chocolate cake recipe 45 times in a row. It doesn’t help get your content repinned any more frequently, and if anything it probably annoys the people in the group so much that they WON’T repin your content! Respect the rules of the group, don’t overshare your content too much, and don’t undershare other people’s content. Again, it’s all about networking so make sure you’re repinning content from other people too! Help keep group boards alive! Save the seals! All that stuff.
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂