The best Pinterest trends and tips for food bloggers to focus on for the month of January to increase traffic to their page and website!
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Happy New Year!!! I’ve always been a huge fan of New Years because I love the idea of resolutions, new goals, and fresh starts!
Each month, I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
So let’s dig in to the January Pinterest Trends and Tips for Food Bloggers! Below are some of the most popular food trends that users will be searching for on Pinterest this January. The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Now that NYE has come and gone, people are going to be searching less for boozy cocktails and more for healthy, non-alcoholic mocktails. Whether it is because they are trying to stay on track with their healthier New Years resolutions, or because of a bump in baby bumps that will start showing up after NYE parties, mocktails will be a highly coveted search on Pinterest in January!
- Healthy, low calorie foods (air frying, gluten-free, vegan, whole 30, etc.)
- This is probably fairly obvious! With all of the New Years resolutions and post-holiday food comas, almost everyone will be searching for low calorie, healthier meals. If you have a certain health niche (vegan, gluten-free, etc.), now is your time to shine! Air frying was very popular last year, and it will likely carry over into this year as well. Try to think up some new and unique ideas that have never been done before that will grab a Pinterest user’s attention as they scroll past their 97th air fryer chicken nugget recipe!
- Meal prepping
- This is always popular on Pinterest, but especially in January before everyone loses their steam and starts going back to Chipotle for lunch in February 🙂 Easy meal prepping plans, packable lunches, no heat lunches, or anything that makes it easier to prep your food in advance and bring it with you to work will be very popular this month. Photos of packed lunch boxes (especially the always aesthetically pleasing bento boxes), portioned out dinners and snacks for the week will be popular in helping everyone stay in line with their resolutions!
- Work out routines
- Not exactly food-related, but some food bloggers are nutrition/exercise-friendly bloggers as well, so if you are one of these then January is definitely a month to focus on exercise/work out routines! Again, we’re all about the resolutions here!
- Just like me, a lot of people love the idea of the new year as a fresh start! They love to get reorganized, rejuvenated, and recentered! (Even if only for one month!) Printables are a great (and popular) way to achieve this and they can come in a bagillion different forms. Think grocery lists, weekly meal planners, budgets, exercise calendars, blogger guides, etc. Anything you can offer to someone to make their life a little easier and more organized!
- Kitchen cleaning/organization
- Along with getting organized, a lot of people like to do some new years cleaning/organizing in the form of pantry clean outs/reorganization, family command centers, replacing store-bought products with organic/natural products, etc. Think about pantry remodels, pantry labels, pantry/under sink/cabinet/fridge organization, DIY cleaning products, kitchen command centers, etc.
- Detox. Detox. Detox. We’ve had enough booze and cookies to seriously consider investing in a life alert necklace so it’s time to detox. Smoothies will be very popular this month as people are looking to clear out their holiday hooch and get on track with their healthier resolutions.
- Yearly calendars/guides
- Of course January will be popular for calendars! Along with printables, any type of calendar, monthly guide ( 😉 ) or annual/monthly report will be highly searched for this month!
- Oat Milk
- Almond milk is sooo 2018. I’m still living in 2000 with OG cow’s milk so I don’t have a lot of advice with this one, but if you’re vegan or dairy-free, oat milk is going to be very popular this year!
- Infused water
- DIY infused water in on the rise and should be very popular in January as a healthy drink/mocktail option. Ginger infused water is especially going to be on the rise this year!
- Valentine’s Day
- I know this is in February (I’m a woman, and a choco-holic, so I know when Valentine’s day is) but users are going to start looking for recipes now! You should always take a few weeks between Christmas and early January to avoid Pinning too much chocolate (since we will all be comatose from Christmas cookies), but by the middle of January, I’d start pinning some Valentine’s day recipes!
- YYYASSSSS. I am so excited to be writing about this!! Obviously this is a big day for foodies as we get to pull out the big guns on all of the cheesiest, carbiest, meatiest, most indulgent gameday foods we can conjure up. There are a lot of BIG Superbowl parties out there so make sure you’re providing people with plenty of options for their big day!
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My January produce guide can be found here, with associated recipes, but here is a short list of in-season produce to focus on:
- Brussels Sprouts
- Citrus fruits (Clementines, grapefruit, lemon, tangerine, orange)
- Winter squash
Top 3 Tips for January
Here are my top 3 Pinterest tips for this month!
- Use Tailwind to schedule your pins
- If you’re not already doing so, sign up for and use Tailwind to schedule out your pins! Tailwind will help you set a schedule for pinning at the most popular times on Pinterest so that you’re sharing content during the most likely times to be noticed. This is a better use of your time than manually pinning. I could write an entire eguide on the use of Tailwind (which I might do if you guys would find that useful!) but for now, I will just say my tip for this month is to use it!
- Make sure your Pinterest page is set up as a business profile
- So this may seem pretty basic to most of you, but in case it isn’t, this is HUGE! Use this link to make sure your page is set up as a business profile. Then, go to this link to make sure you have confirmed your website so you can gather analytics to see how well your pins are performing on Pinterest! (The third box on the right should have data, if it shows a red box that says “Confirm Website” then you have not confirmed your site yet! Follow the steps until this is completed!)
- Use Rich Pins
- This is a little controversial in the blog world as some bloggers feel if the ingredients are listed on their pin that users won’t click on their pin to be directed to their website. However, I personally find them to be useful and Pinterest likes pins that are user-friendly! Here is a guide on how to create Pinterest Rich Pins if you need help on turning them on!
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂 And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂