The best Pinterest trends and tips for food bloggers to focus on for the month of May to increase traffic to their page and website!
*Insert “It’s gonna by May” Justin Timberlake meme here* <–because that will never get old. I can’t even believe it’s May already. I think I say that about every month. Because apparently at some point in my life I turned into a full-fledged adult who says things like that. And who also says things like “I don’t think red meat agrees with me anymore” and “Does this dive bar we’re going to serve wine?” I’m less than 30 days away from being a married woman and let me tell you, guys…he’s found a winner.
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
Do you remember what I said in April about numbers plummeting? Ya, Pinterest has been a real b*tc# lately if I’m being honest. Analytics are continuing to plummet all across the board for most food bloggers. I’m now seeing it in the accounts I manage, too, with no real rhyme or reason! Whether it is due to Pinterest recently going public, a change in algorithm, or a dip in traffic between holiday food and summer traffic, we all seem to be on the struggle bus right now. See my 3 tips this for this month at the end of this post to try to beat the Pinterest Analytics Funk! 🙂
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Graduation party food
- Graduation is just around the corner, folks! We’re talking high school, college, kindergarten, rehab, you name it! People are going to be looking for graduation party set up ideas, appetizer spreads, recipes to serve a crowd, cakes and desserts, tips and tricks on how to keep food warm (or cold) during a party, plus any type of graduation themed food! Think graduation cap-shaped foods, diploma shaped desserts and other “dream big, the sky’s’ the limit!” themed foods!
- Grilling/smoking recipes
- Ahh, the BBQ brother’s specialty! The season for grilling is finally upon us! With Father’s day just around the corner and the weather warming up, May will be a popular month to start stocking up on new grill or smoker approved recipes! Anything from a simple hot dog or hamburger recipe up to the fanciest of dishes such as smoked prime rib, smoked mac and cheese (by far the most popular recipe on my blog!), or even grilled lobster tails will be searched for this month!
- Wedding ideas
- Don’t. Even. Get. Me. Started. I think I’ve seen every wedding pin that Pinterest has to offer the past 2 years of planning my wedding and I NEVER WANT TO SEE ONE AGAIN. BUT–other people still do, and ’tis the season for weddings so we must oblige! As food bloggers, focus on wedding spreads such as charcuterie boards, finger foods, unique food bars and dessert bars. Also popular will be DIY wedding ideas such as backyard BBQ’s, easy buffet-style recipes to feed a crowd, wedding cake recipes, cupcake displays, candy wedding favor bars, and tips and tricks on calculating food for a crowd, alcohol per person for a DIY bar, etc! PLUS–don’t forget about bachelorette party and bridal shower food! Brunch foods, bachelorette themed foods (you know what I’m talking about 😉 ) drinks, and desserts will be heavily searched for this month!
- Vegetarian/Vegan BBQ dishes
- The BBQ brothers hate me right now. But not everyone eats meat and with grilling season popping up May will be a popular time to start searching for vegetarian and vegan-friendly BBQ dishes and side dishes. You don’t have to grill beef or chicken to still enjoy a nice day by the grill and a delicious cookout, after all! Whether people are searching for themselves or trying to find some recipes for their guests, now would be a good time to stock your boards (or create some new recipes) to give our vegetarian and vegan friends some food options beyond salads. Think grilled veggie tacos, smoked corn on the cob, grilled pizzas, or even get crazy with this vegan brisket!
- Mother’s Day
- Memorial Day
- Memorial Day, of course, is at the end of May on May 27. Although often confused with Veteran’s day and often mistreated as the 4th of July, this day of remembrance is always full of red, white and blue picnics. For this, focus on patriotic appetizers, drinks and desserts, as well as grillable main courses.
- Father’s Day
- Father’s day will be coming up next month on June 16, so May will be a good time to start stocking your boards with some good recipes to celebrate! If you search for “Father’s day food” online, the first thing that will pop up is bacon, which I think is absolutely fantastic. You know your father better than me, but in general for Pinterest, focus on bacon dishes, steaks, burgers, pizzas, dishes that incorporate beer, grilling/smoking recipes, breakfast ideas, chicken wings, plus the drinks! Whiskeys, bourbons, wines, etc. Now, my father is not a drinker, so in his household, we get drunk off dessert. So don’t forget about the chocolate! Cakes, cookies, brownies, ice cream, and more!
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My May produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
- Vidalia Onions
Top 3 Tips for May
Here are my top 3 Pinterest tips for this month!
- Focus on Google Analytics
- We talked about this during April’s Trends and Tips guide but I think it’s important to reiterate it since everyone is worried about their Pinterest Analytics right now. In spite of what your Pinterest Analytics may show, it is still more important to look at your Google Analytics traffic from Pinterest. My Pinterest Analytics show a huge decline from April to May, yet my Google Analytics shows that my traffic from Pinterest is 45% higher than it was in April. I assume for most of us the goal of Pinterest is to drive traffic to our site, so as long as Google Analytics is showing steady or increasing traffic, don’t worry about your Pinterest Analytics showing wonky numbers!
- Focus on quality, not quantity
- So what if your Google Analytics isn’t steady or improving? If all of your analytics are plummeting, another good tip would be to really take a look at the quality of pins you are creating and sharing. I’m in a lot of blogger groups where I frequently see the question “How many pins do you guys do per month and what kind of traffic do you get by pinning that many?” I think people get confused by thinking that Pinterest traffic will linearly increase if they jack up their pins per day. Pinning more content will help, yes, if you’re only pinning 5 pins a week, but jumping from 1,000 pins/week to 2,000 pins/week won’t double your traffic. In fact, I cut my pins in half and it doubled my traffic! Focus more on creating quality content, photos, pins, hashtags, and descriptions, and sharing equally quality content from other bloggers, rather than trying to churn out 8,000 pins/week!
- Focus on what’s important
- If you build it, they will come. (I HOPE!! Because this my whole blogging mantra! 😛 ) Don’t get so caught up chasing numbers that you forget what Pinterest is all about! Sharing content that others will love to save and share as well! Focus on upcoming important holidays and push those recipes when they’re relevant. Focus on what pins are performing best on your page and push those everywhere and as frequently as possible so more people can see them since obviously, the people love it! Create more content that is similar to your most popular pins so that you’re making people happy! Have pins that are performing horribly? Figure out why and try to fix them! A lot of times I like to blame those darn Pinterest algorithms for poor Pinterest traffic, but let’s be honest…sometimes, it might just be my lousy content that needs to be updated! 🙂
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂