The best Pinterest trends and tips for food bloggers to focus on for the month of November to increase traffic to their page and website!
Happy November, friends! I really hope by now you have whipped your Pinterest pages into shape for the holiday rush, but if not, don’t fret! There’s still some time to get in the game and gain some traffic during the biggest blog weeks of the year!
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Comfort food
- Duhh. The month of carbs is upon us so it’s no surprise that comfort food would be in vogue this month! We’re talking the holiday classics like mashed potatoes, stuffing, noodles, mac and cheese, and rolls, plus winter staples like crockpot soups, weekend morning breakfast casseroles, and decadent desserts. Now is the time to push all of your starchy, “oh-no-she-didn’t,” “does that really need that much cheese,” “my diet starts in January” dishes because Thanksgiving and hibernation mode need it!
- Diet friendly comfort food
- On the flip side, for the health conscious and diet restricted among us, diet friendly comfort food will be equally sought after this month, as Pinterest users scour the web for gluten-free friendly, Weight Watcher friendly, vegan/vegetarian friendly, and so on-friendly dishes to make this holiday season to accommodate themselves or their guests. If your holiday pins apply to these restrictions be sure you are adding these keywords to their descriptions and adding on those hashtags to be included in the search!
- Spiced foods (pumpkin, apple, cinnamon, etc.)
- It’s time to start loading up on sugar and spice! Pumpkin pie flavored desserts, apple cider sangria, cinnamon nut cake….we’re in that transitional period between late fall and winter so people will be craving all the warm comforts of spiced desserts and drinks so make sure you stock your boards up with enough content to help them survive the cold!
- Easy (impressive) appetizers
- We’re past the stage of sloppy, last minute appetizers for game day and into the zone where we still need our appetizers to be easy, but now they need to be a little more sophisticated. Quick, impressive, delicious appetizers will definitely be a hot ticket item on Pinterest this month, as there will be a need to entertain and feed hungry guests while dinner finishes cooking. Think cheese balls, baked brie, veggie cups, steak crostini, marinated cheese, charcuterie boards, and puff pastry twists, just to name a few!
- Travel friendly food/hacks
- Something you may not think to focus on this month would be vacation and travel tips. Due to the holidays, millions of people will be traveling to visit family and friends and still may be in search of some travel tips, road trip or airport snack ideas, and even restaurant recommendations. If you have any posts related to these be sure to push them out this month to help gain some extra traffic! (No pun intended.)
- IT’S SHOWTIME (insert Beetlejuice GIF here). Welcome to the Super Bowl for food bloggers (which, ironically is also a big day for food bloggers). Statistically speaking, this will be the busiest day for every food blog in America because people…need….all…the…recipes. And FAST. And most of us are going to look them up by either googling them or finding them on Pinterest. So make sure you’re in the game by pushing all your best Thanksgiving recipes as much as possible. As mentioned above under comfort foods, we need mashed potatoes, stuffing, noodles, mac and cheese, rolls, plus the TURKEY of course, gravy, vegetable sides, corn casseroles, green bean casseroles, sweet potato casseroles, cranberry sauce, festive themed foods, and last but not least, the pumpkin pie. Plus don’t forget appetizers and drinks! Oh, and if you have some recipes on how to use up leftovers such as these Thanksgiving leftover bacon cups or this Thanksgiving bacon explosion, now would be a great time to share those as well! Great…now I’m starving.
- Let’s not pretend we’re not already thinking about Christmas. (Which is December 25th for those who don’t celebrate it!) I mean the Macy’s Thanksgiving Day parade can’t even end without us celebrating with Santa Claus. Thanksgiving can’t even have its own day because Christmas is such a festivity hog. But I’m not even mad about it. It’s time to start pushing out all the Christmas cookies, holiday hams, Christmas morning breakfast ideas, Christmas themed desserts, appetizers, and drinks, plus my favorite–the holiday charcuterie board!
- Don’t get so caught up in your own celebrations that you forget other important holidays are happening as well! Hanukkah is celebrated from December 22-December 30 this year. Since I celebrate Christmas I am not very well versed in the traditional foods for celebrating Hanukkah, but a quick Pinterest search will load you up with tons of great ideas! Latkes (potato pancakes), matzo balls, Sufganiyot (jelly filled doughnuts), brisket, challah bread, and Hanukkah themed desserts seem to be the most popular!
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My November produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
- Butternut Squash
- Sweet Potatoes
Top 3 Tips for November
Here are my top 3 Pinterest tips for this month!
- Utilize your analytics
- Use your Pinterest Analytics and your pin inspector under insights in Tailwind to discover your most popular pins and start pushing these out (especially any seasonally relevant ones!) Also, consider pushing out new image pins from your post that may not have been your original target as the primary “pin” for that recipe but may perform well on Pinterest, such as process shots. This will help increase your traffic during the busy holiday traffic weeks!
- Create new personal boards
- Take inventory of your personal boards to see if you could benefit from some new, specific, personal boards for the holiday season such as “Thanksgiving Side Dishes,” “Easy Christmas Cookie Recipes,” or “Holiday Appetizers to Impress.” Don’t forget niche specific boards such as “Vegan Thanksgiving Sides”, “Gluten Free Christmas Cookie Recipes” or “Eggless Breakfast Ideas.” The more specific your boards are the better, but…don’t limit yourself too much that you won’t be able to stock the board with quality pins! (Such as “Dairy Free Vegan 2 Ingredient Instant Pot Christmas Breakfast Recipes” which would drastically limit your pinning options!) OH–and don’t forget to add board descriptions for increased searchability!
- Let everything live on Pinterest
- If you’re re-photographing old holiday recipes and creating new pins, this is a friendly reminder NOT to delete any old content off Pinterest! It may be tempting to delete those old, embarrassing pins off your account, but it won’t help to do so. Instead, re-save them to an applicable personal board and save your new pins to your main blog board. The old pins can still drive traffic for you (granted you didn’t change the post URL) and you can’t scour Pinterest to delete ALL old versions of your old pin so you might as well let it live! (And just tuck it into personal board rather than leaving it front and center on your main blog board since you have a new and improve image for that recipe now!)
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂