The best Pinterest trends and tips for food bloggers to focus on for the month of October to increase traffic to their page and website!
HAPPY SPOOKY MONTH. The ghosts are already haunting me because my 1 and a half year old MacBook logic board decided to DIE, leaving me computer-less for weeks, which is REALLY FUN when you are a food blogger and run a side gig as a Pinterest/Tailwind VA. I had also just gotten a new iPhone so I was still getting used that so THANKS for the impending carpal tunnel syndrome, Apple! Anyway, I finally have my MacBook back with a shiny new logic board so it’s time to crank out some October guides!
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- October is officially the month of pulling out all the Crockpots. I think. If it’s not official I’m now declaring it the official month. Not that some of us aren’t using our Crockpots and Instapots year round, but fall is prime cozy food season so it’s time for warm chili, hearty soups, and homemade meals when you get home from work at 5 pm and it’s already dark outside. And the Instapot is a life saver for those days we don’t feel like cooking dinner but also don’t have 4-8 hours to wait on our Crockpot to cook for us!
- Football parties/Tailgating
- We’re in the thick of football season, so you definitely want to keep your boards stocked with foods for tailgating, hosting football watch parties, and of course anything off the grill! And don’t forget about the appetizers, some fun football shaped desserts, and the booze! Make sure you’re still pushing all of these recipes, as they’ll continue to be popular even through the Super Bowl!
- Fall food
- Of course this is still an expected trend! We’ve only just begun! Pumpkin EVERYTHING is all over Pinterest right now. Check out this pumpkin waffle board to shake up your usual brunch game or add this pumpkin patch punch to your fall cocktail repertoire. Plus don’t forget about apples and squash! You could whip up these sausage stuffed acorn squashes for dinner and have apple cupcakes or apple pie smoothies for dessert!
- Yep. Chaffles. If you haven’t seen them yet you obviously haven’t been on Pinterest lately. If you’re out of the chaffle loop (don’t feel bad, so is my spell check, he is FREAKING out every time I type chaffle…he wants me to write chafe. Which is pretty gross…), a chaffle is a low carb (keto) waffle made simply of eggs and cheese. They can be made as a standard waffle eaten for breakfast with butter and syrup, as a savory option used in place of bread (such as for a BLT or even as a hot dog bun), as a sweet chocolate dessert topped with ice cream…I mean the list really is endless for this keto craze! Feel free to come up with some new and different recipes for chaffles to share on your blog and ride this trend wave!
- Healthy fusion
- Your mind might be on all the indulgent holiday foods once October hits, but Pinterest is actually expecting healthy fusion recipes to be really popular this month. I love the phrase “healthy fusion,” as I feel this exemplifies my Cuts recipes! We are looking for full flavor, typically indulgent recipes that have healthy substitutions to help make the recipe lower in calories, carbs, fat or just overall healthier! A chaffle is a perfect example of a healthy fusion recipe. Another example would be my cauliflower faux-tatoes with bacon, caramelized onions and gorgonzola or these baked chicken chimichangas with guilt-free cheesy sauce!
- So I’m a little late to this party here (THANKS APPLE), but I still think it is worth mentioning! In case you aren’t familiar with Oktoberfest, according to Time.com, “Oktoberfest began as a wedding celebration more than 200 years ago when Bavaria’s Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen on Oct. 12, 1810. The wedding was celebrated with multiple days of drinking, feasting and horse races.” This year, Oktoberfest was celebrated from September 21-October 6, so it is about to end in a few days. My Oktoberfest knowledge is weak, sorry guys! BUT–it’s never too late to join the party, right? This Oktoberfest snack board can be whipped together in minutes, and these Bratwurst bites are just as simple! Plus, pouring a beer is even simpler 🙂 Keep Oktoberfest in mind for creating some fun party themed recipes around next September for the celebration!
- Duh. Pinterest is EXPLODING with all things Halloween right now so this should be pretty obvious! Creepy appetizers, fun candy spreads, festive snacks for kids, cute desserts, plus all the recipe round ups your heart could desire! Pin a bunch, participate in a few, or create your own to help gain traffic to your Pinterest page this season!
- They have arrived. The Thanksgiving pins are in full swing. Recently Matthew asked me what was popular on Pinterest right now and when I said Thanksgiving pins were coming out he thought I was CrAzY–AND I AM–but not about this. Appetizers, side dishes, rolls, how to make a turkey, how to set the table, festive desserts, they are all coming in hot and it’s time to jump on the bandwagon and start plugging them onto your boards, re-sharing old applicable content and creating your own new pins!
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My October produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
- Acorn Squash
Top 3 Tips for October
Here are my top 3 Pinterest tips for this month!
- Clean up your page (again)
- We’ve done this before, but with the holidays coming up it is prime time for traffic so you want to make sure you’re putting your best foot forward in the next few months. Click back through January-September’s Pinterest Trends and Tips for Food Bloggers guides and read over all of the monthly tips to make sure you’ve got your Pinterest page set up as professional, streamlined, and easy to navigate as possible. This will help you gain followers during the busy months!
- Clean up your descriptions/hashtags (again)
- We’ve talked about this, too, but again, with the holidays coming, you’re going to be re-circulating your holiday pins and you want to make sure you’re sending out the best descriptions and hashtags possible. Utilize your plug ins to set Pinterest descriptions, manually change your descriptions of existing pins on your main blog board on Pinterest to update them, and do a few test runs to make sure they’re saving the way you want before the holiday rush hits! There would be nothing worse than getting to January and realizing none of your pins saved properly and you gained no new Pinterest traffic during the busiest Pinterest months, so work pro-actively now!
- Update images of holiday pins
- If you have some great holiday recipes but the post performs poorly, now would be a great time to re-photograph them so you can revamp them for the holiday season. If you haven’t done this before you’d be surprised what a huge difference this can have on traffic simply by updating old images! Don’t wait until the Christmas to re-photograph your Christmas cookies, make them right now so you can push the post and pins before Christmas comes!
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂