The best Pinterest trends and tips for food bloggers to focus on for the month of September to increase traffic to their page and website!
September officially marks the start of all things fall, football, pumpkin spice (even though I hate pumpkin flavored things but my basic witches love it, so I support you) and prepping for HALLOWEEN. I mean it’s basically Christmas now so it’s totally acceptable to start eating Christmas cookies, as well. Live your life, pop the New Year’s champagne, eat the Valentine’s day chocolate…yeah, all right, I think the pumpkin spicers are rubbing off on me..
In case you’re new to my monthly guides, each month I will share a post that highlights all of the Pinterest food-related trends that I believe to be the most important for food bloggers to focus on that month, so that they may fully utilize Pinterest to increase their traffic. I’ll also be sharing some tips and tricks each month that you can use to help you improve your Pinterest page!
The best way to utilize this information is to create and push out new content that emphasizes these ingredients and/or topics and recycle any old content that you have by republishing the pins and recycling them onto your personal boards, group boards, and Tailwind tribes to help increase their traffic. Also, when pinning content from other bloggers, keep these trends in mind and try to focus on adding this type of content to your boards since this is the type of information that users are going to be searching for. The more you provide users with what they are looking for the better your traffic will be!
If you find these tips helpful, please be sure to subscribe to my email list so that you will receive an update right to your inbox when I post a new monthly trend and tip post! (Plus, you’ll get some scrumptious recipes in there, too! 🙂 )
Pro tip: The links in this post are linked to some of my most popular relevant pins according to my Tailwind pin inspector. Repinning them would help boost your monthly views/traffic! 🙂
- Back to School Food/Snacks
- We are in the thick of it now! School is back in session so parents officially need all of the healthy breakfast ideas, easily packable lunches, and quick dinners to get them through the school week! Plus after school snacks and road trip snacks for when sports kick into gear! And don’t forget about the college kids! Food that can be made in a dorm room, budget friendly meals, and portable munchies (for long class days and late night cram sessions for the book worms like me! 🙂 ) will also be popular!
- Football parties/Tailgating
- Like I said in the intro, football is BACK!! It’s time to focus on football parties, tailgating recipes, grillable goodies, Sunday Funday boozing ideas, and all the other game day foods that your heart desires. Think about football shaped desserts, party friendly appetizers, DIPS (my favorite), and of course crock pot comforts to easily feed a crowd while you binge watch football allllllllll dayyyy long!
- Fall food
- It’s happening, people. It’s time. Bring on the pumpkin. The apples. The squash. Stuff them all with other fall things or with each other or turn them into drinks (except maybe the squash…) Everything goes here! Whether it’s pumpkin pie pancakes or apple galettes, sausage stuffed acorn squash or pumpkin spice pizzelles, start loading your boards up now with ALL of it so you can provide for everyone who is searching for a taste of fall!
- Canning and jarring will start to become very popular this time of year as the months start to cool down and the frost starts to move in. People will need to find ways to conserve and save their homegrown vegetables, fruits and herbs to use for new purposes during the winter so if you have good tips and guides on canning or jarring now would be a great time to share them!
- DID I SAY HALLOWEEN YET?! SO EXCITED. It’s about to get SO Hocus Pocus up in this house. I don’t think I really need to specify what you need to focus on for this holiday but NO it is NOT too early to start saving for this! Creepy appetizers, Halloween themed desserts and cocktails, plus kids crafts and home decor will be incredibly popular!
- YUP. I went there. When September hits I start thinking about football. Other people jump right into holiday mode and immediately start prepping their holiday meals. Thanksgiving prep is massive in the food blogging world and you want to get a head start on it now so your recipes will be included in the hunt! Make a whole turkey for a football game and write a post about it, why not? #foodbloggerlife
In Season Produce
Naturally you’ll want to focus on any produce that is currently in season each month! To help with this, I am going to be putting together a monthly seasonal produce guide (with tips on how to choose, store, and cook with each ingredient!) My September produce guide can be found here, with associated recipes, but here is a list of in-season produce to focus on:
- Bell Peppers
- Brussels Sprouts
Top 3 Tips for September
Here are my top 3 Pinterest tips for this month!
- Pin with your audience in mind
- When you’re pinning to your boards, make sure you’re always thinking about your target audience and their typical preference of recipes. For instance, if you’re a vegan food blogger but you occasionally like to secretly indulge in cheeseburgers, you probably shouldn’t have a public cheeseburger board on your blog Pinterest page, as this is sending the wrong message to your vegan audience. Keep that cheeseburger board private and pin only content that is serving your audience and their interests! Treat your Pinterest board and blog as a business, not a personal preference page, and serve your audience.
- Try something new
- One of the biggest questions I see other bloggers asking about Pinterest scheduling is how much content they should do from their blog vs other people’s content. Some people say 80/20, other people do 20/80, some 50/50, others 100/0, and nobody seems to be right. Because nobody is right. There’s no magic quota or formula for what combination of pins will work best for every page, so don’t be afraid to try something new. Have you only been saving content from your own blog but you’re not happy with your traffic? Try saving some content from other people for a few weeks and see how your traffic changes. Have you been doing an 80/20 ratio and you want to increase traffic? Try a 20/80 ratio just to see what happens and figure out what works best for your page. A few weeks of a new technique won’t break you! (Although, personally, I think sharing is caring and it’s always the best approach to share other people’s content, which is the entire basis of Pinterest to begin with! But to each their own! 🙂 )
- Get ahead of the game with holiday content
- With the holidays just around the corner, it’s important to keep in mind that holiday pins are going to be searched for long before the actual holiday arrives. So if you have some good recipes for Thanksgiving or Christmas, don’t be afraid to start sharing them within the next few weeks. You don’t want to wait until the week before Christmas to share your best Christmas cookie recipe, as you’ll miss prime advertising time for Christmas pins! Think about Pinterest like a grocery store. They start putting out the Halloween candy before kids are even back in school, and the Christmas goodies right after they remove the Halloween candy. Seems crazy but it’s just good business because people will see it and they WILL buy it. If you own a grocery store and you wait until October 25th to put out your Halloween candy, you’ve already missed the boat and a huge amount of sales because everyone has already loaded up on the Halloween candy elsewhere. Sure, you might get a few stragglers to buy, but you could have sold so much more by simply putting product out earlier. Don’t be a lackadaisical grocery store owner! (Or blog owner/pinner, in this case… 😉 )
Did you find this guide helpful? What other Pinterest tips would you like to know for next month? Check back each month for a new monthly Food Blogger Pinterest Trends and Tips! Don’t forget to subscribe to my email list so you will receive new Pinterest monthly tips and recipes straight to your inbox! 🙂
And if you’re a blogger looking for some more personalized help with your Pinterest page, please feel free to reach out to me at firstname.lastname@example.org for more information on Pinterest Virtual Assistant Services! 🙂